Adam Petrick, Puma’s global director of brand and marketing has confirmed that Jay-Z is signing on as creative consultant/director for the company. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Pertick said according to Complex.

Jay-Z’s Roc Nation artist, Rihanna, is famously known for her Puma collabo so it looks like it’s a gig that runs in the family.

source – bleacherreport, complex