Casper, the popular mattress start up has introduced a pretty revolutionary idea. ‘The Dreamery’ is a nap store in NYC where you can pay $25 for a 45 minutes snooze on a casper mattress in your own private nook. Each nook has Casper bedding, Sunday Riley face wash, Sleepy Jones PJs and toothpaste and toothbrushes. Sounds—invigorating!
“You come into this incredibly magical experience, and that’s part of what the goal here was,” said Casper CMO, Jeff Brooks. “To bring some of that joy and magic back to that bedtime ritual.”
source – adweek, youtube